according to comScore 63 % of all US Internet Users (approximately 109 million) conducted a local search online in July 2006, represending a 43% increase compared with July 2005.
Google Sites are first with 29,8 % and Yahoo! Sites second with 29,2%, followed by Microsoft 12,3 % ...
Among those searching in their home area,
- 59 % indicated they were searching for a restaurant or something entertainment-related, such as a theater, theme park or an attraction for sightseeing
- 52 % said they were searching specifically for a business phone number or address
- 41 % were looking for information on a local service in their home area, including car rental office, dry cleaner or lawyer.
and the comScore study found out that performing a local search drives consumers to take action.
More on comScore Press release (28-Sept-2006)
MSM - far again behind the GYM's - needs to speed up in Local search to utilize it's (natural) advantage ...