Media buyers are confident that Google can extend its successful ad model to video
Gavin O'Malley schreibt auf adage.com:
"Less than a week after execs from Google and YouTube powwowed at a Silicon Valley Denny's, and a day after their announced merger, media buyers have already begun to adjust to the new digital landscape that marries the search giant to the online-video leader [...]
"I couldn't be happier with the move," said Greg Verdino, VP-director of emerging channels at Digitas. "The AdSense model has been rock solid for Google, and now I see them extending that model into video."
"We've been in discussions with YouTube to determine how we can ingratiate ourselves into the user-experience and not disrupt it," said Sean Finnegan, U.S. director, OMD Digital. "You cannot deny that great a volume and that big a community."
via Marketing VOX:
Media Buyers Glad Google Bought YouTube