Reuters writes (6-Oct-2006):
"Some of the same publishers that oppose Google scanning books from libraries, and many others, voluntarily supply their books to be included in a separate Google partnership programme. Google Book Search allows users to see only sample pages from millions of books that have been scanned in their entirety with the permission of publishers, alongside links to where the titles can be bought ..." More ...
"Google Book Search has helped us turn searchers into consumers," said Colleen Scollans, the director of online sales for Oxford University Press...
"When we looked at the first six months of stats, we saw that 30 percent of Google Book Search clicks went directly to our site, while roughly 40 percent went to Amazon," said William Shepherd, Osprey's managing director.
"Our sales through the Web are steadily increasing in proportion to our total sales, and we're confident that Google Book Search will accelerate this growth."
Walter de Gruyter/Mouton-De Gruyter, a German publisher, said its encyclopaedia of fairy tales has been viewed 471 times since appearing in the program, with 44 percent of them clicking on the "buy this book" Google link.
One of its many scientific titles, "Principles of Visual Anthropology", has seen about one-quarter of the 1,206 views click on "buy this book".
via boingboing
