New Marketing, Old Marketing or Just Marketing That Works. Now!

C.C. Chapman, Neville Hobson, Shel Holtz (the later two produce and deliver the FIR Podcast on communication) and Joseph Jaffe (Eine Welt ohne Werbung) launching a new company.

It is the 'new marketing company' for real and virtual 'new marketing' Crayon.

More from Neville Hobson

More from Jaffe Juice

Like in the good old days, the four gentlemen's (where are the Ladies in this venture?) started shaping their communication efforts according to the AIDA or AIDCA, AIDCAS model -I haven't seen the 'D' yet and I still have to make up my mind whether

- is Crayon's communication strategy an example of new or old pr?
- is asking for buzz (play this no-information-spot) on something, before you disclose (and maybe discuss) the concept to your audience the meaning of collaborative and dialog?
- are there additional partners with some marketing background on the team?


I think, we all will benefit from innovation in marketing, new ideas, more creativity - but we should not give up to ask for professional marketing (and professional helpers) that performs.

Update:
Starting Thursday: Website Crayonville