What Mike Lafavore Knows About the Magazine Industry

and revealed during his keynote address this week at the Folio:Show, New York, NY

1. The reader is in charge

2. We’ll always need editors

3. There are too many magazines already, but there’s always room for another good one

4. Editorial will face increasing pressure from advertising

5. There is money to be made overseas

6. No, you can’t lower the median age of your magazines

7. You can never spend too much time worrying about the cover

8. If something works, keep doing it until it stops working


via Linda Zebian at Folio: Mag


Info:
Mike Lafavore is Meredith Corporation’s editorial director, and was Founding editor of Mens Health