B.L. Ochman points to Rebecca's Lieb columns at Clickz.com:
"How long will users be willing to keep generating advertising and branding materials without getting paid, asks Rebecca Lieb in a must-read Clickz column. Some social sites are starting to pay content creators."
Will Money Change Everything?
Ignoring for a moment how high agency billable hours for conceiving and creating all the aforementioned campaigns might be, there's a small but growing trend toward monetizing user-generated content.
Jingle and ad slogan contests have been around for the better part of the last century, but with the rise of consumer-generated media (CGM), never have more regular Joes created more advertising (as well as every other conceivable type of content) than they are right now.
Glory aside, what's it worth to them? What's it worth to advertisers? And is the balance of power -- and money -- about to change?
- Stephen Voltz and Fritz Grobe earned about $28,000 for the Diet Coke and Mentos Experiment videos with over 5 million viewings on Revver
- FritoLay's Doritos Super Bowl spots five finalists get $10,000 and a trip to Miami for a private Super Bowl viewing party
and more and More