Some major subjects:
- The Audit Bureau of Circulations (ABC) allows now consumer magazines the option to report print circulation, Web site traffic, and other auditable media in one aggregated gross figure summarized on a Consolidated Media Report.
ABC launched a similar report for business publications in July. See our earlier entry:
ABC's Aggregates Audience Data for B2B Publisher Advertisers
Update to this post:
'Total Audience Reach' is now called 'Total Contacts' and can include tradeshow figures (and 'special' sales in b2b are allowed to be counted (again)as paid)
- ABC modified sponsored sales rules for consumer magazines, starting January 2007
- The ABC board also modified rules governing magazine partnership programs, agreeing to eliminate nondeductible partner sales effective July 1, 2007.
Summary Board Actions (November Meeting 2006)