According to Outsell, Inc. report:
Total Online Advertising is expected to account for about 20 % of all advertising (US) Dollar spend in 2007. Print is expected to get still the larges share (but less than 2006) with 40 percent. This figures based on an Outsell Report surveying 1010 advertisiers and an overall ad growth of 5.5 percent and online ad growth of 17.9 percent (that includes 39 percent growth in search engine marketing).
But, there is also a bad message at least for publishers in this report, 58 percent of online ad spending is planned to go to marketers' own website.
How to get some of this money back to the publisher?
Marketers believe, this is the result of the (31 pages) survey, that they can produce better results in terms of branding and lead generation on their own website:
e.g. lead generation
75 percent said that their own site were effective or extremely effective in lead generation
56 percent said this about eMail campaigns
48 percent said this about search engines
81 percent said that their own site were effective or extremely effective in branding
64 percent said this about eMail campaigns
51 percent said this about search engines
But how to you get potential buyers to marketer website? Print to Web? - an area publisher could try to 'work' a bit harder
via Media Post Just An Online Minute (30-Jan-2007)
HotTopics: Annual Ad Spending Study 2007
- What Publishers Need To Know About Advertisers
Marken-Websites überholen die Media-Online-Websites in denen sie (noch) werben