From Digital Media News
"A University of Massachusetts Dartmouth survey found that the fastest growing Inc. 500 companies adopt blogging, podcasting and other social media as business tools and a majority of companies consider social media to play significant strategic role.
Two out of three cite social media as playing a 'very important' or 'somewhat important' role in their business and marketing strategies ..."
26 percent cite social media's role in their business and marketing strategies as 'very important', and
40 percent as 'somewhat important'
42 percent of respondents claim to be 'very familiar' with social networking
38 percent are 'very familiar' with message and bulletin boards
36 percent are 'very familiar' with blogging
33 percent use message/bulletin boards
31 percent are 'very familiar' with online video
30 percent are 'very familiar' with podcasting and
27 percent use social networking
16 percent are 'very familiar' with wikis
via JD Lasica
