Sponsered Links vs. Image Advertising on the Web

You might ask, why do I publish such a 'yesterday' kind of comparision, the world moved on ... (e.g. widget)

Just look about the significant differences of usage of sponsored links vs. image based advertising in certain industries. E.g. Sponsered Link shares goe from 2 percent (telecommunication) up to 36 percent (b2b) ...



This is just a snapshot with data from Nielsen//NetRating AdRelevance for November 2006 (US) published from the Center for Media Research (Researchbrief 19-Jan-2007)