but not equal for all media as some might wish.
Fons Tuinstra (China Herald) had a closer look at a press release of CTR Market Research (h/t China Trends)
Ad spending in China went up 18 percent in 2006 to about 36.9 billion USD. Growth projection für 2007 +20%. TV has a share of 76 percent (and 18 percent growth in 2006). Magazines went up 10 percent, newspaper up 5 percent - below market development.
No figures on Online ad spending, but as in other countries the share of online advertising revenue it is much below usage ... more
and via China Trends
"According to TNS Media Intelligence, China is now tied with the U.K. as the world’s third-largest ad market, after the U.S. and Japan.
In 2006, the U.S. advertising market grew by 3.8%, while Japan and U.K. experienced negative growth of -0.2% and -1.8%, respectively."