and always was a service business to the community of reader, writers and advertisiers. But some publisher forgot about that and think it is about them …
Matthew Schwartz wrote on B-to-B Online(13-Feb-2006) about a panel discussion with media industry executives at last week's DeSilva & Phillips media dealmakers summit:
"B-to-b media executives ignore user-generated content at their own peril
B-to-b media companies must learn to embrace so-called user-generated media or risk missing out on a trend that's only going to grow ... " (article)
Bill Pollak (ALM Media) said:
It's not so different from what b-to-b media companies have been doing for 100 years: sitting in the middle of a community and providing tools to pull that community together around daily, weekly and monthly information ...
It's critical to build community, You can no longer be up on Mount Olympus, making pronouncements on what you think is important. You have to learn how to play in the market" of Web 2.0.
Tim Weller (Incisive Media) said:
We tend to overcomplicate our business. We connect buyers and sellers through various platforms, and it is similar to how we've done business in the last 100 years. It's just that now you need an agnostic view on how you want to deliver that content.
Die Mär von den 3 Communities in Social Media