Monday, April 02, 2007

A 90 Second vs. 24-Hour News Cycle

From / via Mike Manuel at Media Guerrilla

"I got suckered recently (a subject for another post) into a cheesemo teleseminar on media trends. In it, one of the brilliant speakers proclaimed with confidence that the world's media still operate within a 24-hour news cycle. Heh? What world is that? It ain't mine jack....in mine, the news cycle takes 90 seconds:

+1 second to hit publish

+2 seconds for a blog to refresh

+3 seconds for feed readers to update

+4 seconds to email, link, tag, rank, or rate a blog post

+5 seconds for readers to form an opinion and/or leave a comment

+1 minute for Technorati to register a server ping, crawl and index a blog post

+8 seconds for alerts, watchlists and saved searches to propagate

+4 seconds for a blog post to plateau, amplify or disappear

+2 seconds for this cycle to repeat from the beginning

+1 second to realize the world's changing... "

Orginal posting

I specially like the 'Update' - a comment to somebody claiming that the 24-hour news cycle would still be valid:
"In a 24-hour news cycle there are a total of 960 unique, 90-second news cycles."
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