'Every aspect of the media business is pointing to a services model', and considering that
- Data is infinitely distributable
- Data can be visualized in meaningful ways
- Media is created by everyone
- Distribution technologies are increasingly efficient and inexpensive
- The distance between buyer and seller is shrinking
he draws the following picture of how such a service (media) business might work

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Earlier entry:
B-to-B Media Is Basically A Service Business