China's print regulator, the China Administration of Press and Publication (GAPP), is trying to expand its censorship online, but according to Fons Tuinstra (China Herald), without much success. He explains:
"The Chinese internet is regulated by up to 17 departments who mostly only agree on one point: the other departments should not get too much influence ..."
So the popularity and distruvition is growing fast:
"Online magazine have gained fast popularity in China in recent years, and it is estimated that there are a few hundred such digital magazines, run by companies or individuals, with viewers of nearly 40 million. A noticeable latest release of online magazine was that of popular movie star Ms. Xu Jinglei. The first issue of the bi-weekly online magazine, expected to make millions in advertisement income, ..."
via / more Fons Tuinstra
More about the Xu Junglei Blog (Macwelt: 2006) and eMagazine Kai La