From the New York Post:
"The top bidders for the group, which includes Motor Trend, Automobile, Powder, Surfing, Skateboarding, Practical Horseman and automotive.com, appear to be Veronis Suhler Stevenson and Malibu, Calif.-based Curtco Media [...]
The Primedia Enthusiast group is highly profitable, with cash flow of around $103 million and a good multiple of earnings on revenue of just over $500 million a year ... "