From Joe Mandese at Media Daily from MediaPost
"In the latest move in an ongoing trend reducing the flow of information about the advertising performance of major traditional media, the magazine industry Tuesday announced it would discontinue its monthly reports on advertising pages and revenues booked by major consumer magazine publishers. The reports, which have been distributed publicly to advertisers, agencies and the industry's trade press by the Publishers Information Bureau for more than a quarter century, will now be released quarterly effective with the first-quarter 2007 report ..." more
PIB = Publishers' Information Bureau (MPA)
Will this help? And, whom will it help and in what direction?
The total figures didn't look so bad for the first Quarter (but not for all):
Ad Value (cross) plus 6,9 %, Ad pages up 1 % (BtoB Media)