via BrandRepublic by Hayley Pinkerfield Revolution UK (11-May-07):
Social media and blogging is soaring, with Asia a key growth market, according to research conducted by Universal McCann.
Quote from Tom Smith, Research Universal McCann
"The trend of self-expression across the globe has led to consumers creating more content than established media organisations. Consumption has become more global and the relationship to brands, advertising and marketing has shifted to one that is built openness and engagement."
Some findings:
- blogs are read regularly by some 340 million internet users worldwide
- more than 170 million people globally now post blogs
- Asian markets are driving adoption, with China and South Korea leading the way in actively creating content and socialising online ...
- 72.3 % of blog readers in China also post online
more
Die Karawane zieht weiter:
Blogger werden müde
Monday, May 14, 2007
