Getting Started With Social Media Marketing Platforms

Brian King wrote this white paper (May 2007) as an intro for B2B marketers into Web 2.0 .



Content:
Social Media Marketing
Lead generation 1.0 vs. 2.0
Overview of Platforms
- Community, Wiki, Social Network, Blog, RSS
Adoption Survey Data
Implementation and Promotion
Control
Measurement

Download Whitepaper (PDF)