The good reasons Chandu Nair gave:
- the industry is poised for growth (means: it is quite small today)
- English is the predominant language (means, you could start to publish in English language)
- India loosened its media regulations in 2004 (that was quite a while ago)
- India also has 600 million people under age 25 (how great for a b2b publisher ;-) ..)
- markets in demand of biotechnology, health care, hospitality, infrastructure and real estate (among others - see below)
But he also warned:
... patience is required to go-to-market in India because it may take (U.S.) publishers up to eight years to break even, ...
via / see the complete article from Matthew Schwartz at btobonline.com
And this is my take:
Dont expect, that India B2B Media will grow much on wood and pulp publishing ...
Maybe my friend Krishna Tewari (General Manager Infomedia India, and past college, when we started CHIP, MM in India) allows me to share two charts he used in his presentation 'B2B Media’s role in Indian trade business market', actually in Guangzhou, China:
India - Key growth sectors
Leading B2B title and publisher in India
If you want a copy of his presentation, want to know more about India B2B Media and / or get in contact, just leave a comment or eMail me.
Earlier entry:
India AdEx study: Advertising Trend in Print H1 2006
India AdEx Study: Advertising Trends in Print (Part 2)
