Nielsen//NetRatings @Plan data analysis found:
Newspaper Website visitors are online much more often than other Internet users. 72.6 percent are online every day, versus just 57.8 percent of overall Internet users. In addition, 87.8 percent of newspaper Web site visitors are online five or more times each week.
Newspaper Web site visitors are better educated, are more likely to have higher household incomes and more likely to hold professional or managerial positions than other Internet users.
They are more likely to make purchases online than other Internet users ... "
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