Monday, May 07, 2007

PEW Internet: Typology of ICT Users

The new PEW / Internet & American Life Project study 'A Typology of Information and Communication Technology Users' - published today - finds

- 8% of Americans are deep users of the participatory Web and mobile applications
- another 23% are heavy, pragmatic tech adopters – they use gadgets to keep up with social networks or be productive at work
- 10% rely on mobile devices for voice, texting, or entertainment
- 10% use information gadgets, but find it a hassle
- 49% of Americans only occasionally use modern gadgetry and many others bristle at electronic connectivity

You can download the full 65 pg report as PDF.

The biggest difference I see between Users in USA and Germany, we don't have this 23 % heavy, pragmatic tech adapters over here.
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