'Where is the ROI at Second Life' written by Wagner James Au
My favoured quote in this roundup is from Steve Prentice (VP Research at Gartner)
"Though many companies will quit in frustration, ...
they’ll learn from their early botched attempts—
whether they want to or not."
The company predicting in April 2007:
80% of Fortune 500 companies would have a virtual world presence by 2011 and 80 % of all active Internet User would have a 'Second Life' in a virtual world.