At least in the B2B arena of IT &C professionals and decision makers finds the (first)
2007 ITtoolbox/PJA IT Social Media Index Survey
From the intro to this report:
"In the past few years, user-generated content and social media tools such as blogs, podcasts, online communities, wikis and social networking have had a significant impact on media consumption patterns. However, little research has been conducted to determine how useful technology decision-makers and influencers actually find these tools when they research and make purchasing decisions, how often they reference them, and perhaps most importantly, their level of trust in these information sources relative to more traditional editorial media and vendor content ... "
Method and Results
Mehr dazu auch auf 'Martin on Media'
B2B & Social Media sind geschätzte Freunde
What would you say is the single most valuable thing about social media and its relation to purchasing? (choose one)