comScore is leaving home. After announcing and releasing research data on some Europe countries (e.g. Germany), comScore released this morning in Tokyo their first comprehensive review of Internet behavior covering 10 countries in the Asia-Pacific region.
From ComScore's release:
... The comScore World Metrix study reveals that in May there were nearly 284 million people age 15 or older who accessed the Internet from either a home or work computer in the region. This represents 10 percent of the Asian-Pacific population 15 years of age and older.
- South Korea boasts the greatest rate of Internet usage, with 65 percent of its population using the Internet in May (home and work locations, age 15 or older), followed by Australia (62 percent), New Zealand (60 percent) and Hong Kong (59 percent). India has the lowest penetration at just 3 percent.
- China clearly has the largest online population with 91,5 million people (age 15 or older accessing the Internet from either a home or a work computer in May 2007), but this translates to a penetration of only 9 percent of the country’s population. Japan has 53,7 million users (49 percent penetration) and South Korea 26,3 million (65 percent penetration). Combined, these 3 countries account for 60 percent of the region’s Internet population.
- South Korea has the most active online population, using the Internet an average of 17,4 days per person in May, and dedicating 31,2 hours to viewing 4.546 pages during the month – twice as many pages as the regional average of 2.171 pages per user.