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Some more Highlights from the Deloitte Media Democracy Study
Distribution by Agegroups
High Demand for User-Generated Content
- 40 percent of all survey respondents are making their own entertainment (editing movies, music and photos)
--- 25 percent of Matures
--- 56 percent of all Millennials; leading Millennials (18-24) participate more
- More than one in 10 Millennials are actively uploading their own videos on the Internet
- 51 percent of all survey respondents are watching/reading content created by others
- 71 percent of Millennials, 56 percent of Xers; Boomers/Mature participation is less, but noteworthy
- 53 percent of Millennials would download more videos if connection speeds were faster
One-third of online content viewing is done on user-generated sites - almost ¼ for Matures, ½ for Millennials
Long Live Traditional Media!
- Favorite and promising new television shows beat the Web as the most frequent media conversation topics for all generations
- Printed magazines are an integral part of every generation's life
--- 72 percent enjoy reading magazines over finding the same information online
--- 58 percent of Millennials agree magazines help them learn about what's "in"
Advertising Insights
- 64 percent tend to pay greater attention to print ads in magazines or newspapers than advertising on the Internet
- More than one-in-four would pay for online content vs. being exposed to ads
- Search engines and word of mouth are the most effective means for driving Web site traffic - 85 percent of Xers are influenced by someone's recommendation
Future Products
Millennials are leading the way as far as embracing new technologies, games, entertainment platforms, user-generated content and communication tools ...
More / Free Summary (PDF, 1,4 MB)
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