according to a survey by Nielsen//NetRatings and MRI conducted among visitors to the websites of the 23 high circulation monthlies.
- an average of 83% of visitors to the sites did not read the magazine offline.
- men are even more 'online only' reader (90 %) than women (83 %)
- the scope of 'online-only' was between 65 and 96 % for different titles
Report brief from Nielsen/Netratings (PDF)