Monday, September 24, 2007

Cygnus: Bringing 'Cost-per-Action' Pricing to Print

If Advertisers like the measurability of online advertising, they can now get 'Cost-per-Action' pricing, if they book advertising in (selected) 67 of Cygnus B2B publication.

Cygnus Business Media announced that it is partnering with ID Media (Interpublic Group) to introduce a cost-per-action feature for print advertisers ...

MediaDailyNews cited Josh Martin (VP ID Media) with

"it's a new kind of buying mechanism modeled after DRTV and online performance-based models, paying very close attention to performance and ROI."

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