via internetnews.com by Nicholas Carlson
"Google today announced Google Gadget Ads, non-traditional ad units with interactive, rich media capabilities. The Gadget Ads can be Individual advertisers and agencies alike can develop the ads using Flash, HTML or both. They can incorporate real-time data feeds, images and video.
Advertisers will be able to choose between cost-per-click and cost-per-impression pricing models, as well as target their ads based on site context, domain, geography and demographics ..."
Google Gadgets Ads on Google