Friday, September 28, 2007

MarketingSherpa Case Study: How to Use Social Networking Sites for Lead Generation

Blogs, wikis and social networking sites are perfect channels for lead generation -- as long as you're seen as a friend, not as an intruder, says Chris Boylan from Information Builders and shares via MarketingSherpa a case study:

How Information Builder used a B-to-B social network as a distribution channel for a series of white papers and have exceeded their goal for leads by 42.4% and have seen a 750% ROI ...

Open access only until October 3, 2007 (later, paid via Shop #CS799)

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