McKinsey & Co polled 410 marketing executives. Those already advertising online, said
52 percent "insufficient metrics to measure impact" (or absence of meaningful metrics)
41 percent "by insufficient in-house capabilities"
33 percent "the difficulty of convincing management"
24 percent "limited reach of digital tools" and
18 percent "insufficient capabilities at agency
more from Andrew McMains at ADWEEK
From McKinsey Quarterly:
How companies are marketing online: A McKinsey Global Survey
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