Jon Miller (Modern B2B Marketing) shares ten great Tips for Improving your Lead Generation Landing Pages
1. First Impressions Matter ... make sure your landing pages is relevant to your prospects search terms
2. Have an Offer, don't sell your company ...
3. Remove The Site Navigation ...
4. Use Graphics Wisely ...
5. Make Your Content Scan-able ... people don't read landing pages
6. Only Ask What You Really Need ...
7. Capture Implicit Information ...
8. Have Good Reasons to Get Valid Info ...
9. Say Thank You ...
10. Test… but Don't Over Test ...
