according to Patrik Dyberg (CIO Business Information Group, The McGraw-Hill Companies) fare to often (like the in the naming of a ABM Top Management Panel) publisher ask 'How can I make technology work for me' instead of asking 'How to I make technology work for my customer'
"the crucial difference between producing magazines and e-newsletters is that customers never see the 'technology' in print products. Not so with online. With the online world, you’re putting technology into the hands of your customers ..."
More from Matthew Schwartz on btobonline.com
I can - unfortunately - only confirm, that publisher to often concentrate on the "I" or "Me" and forget that they run - more than ever - a service business
BtoB Media Business delivers a
'ABM Top Management Meeting' - Special Edition
October 7 | October 6, 2007
using the nxtbook technology