Wednesday, November 28, 2007

Consumers Want Content on Their Terms

A Wake-Up Call from Amanda Richman (MediaVest), interviewed by Megan McIlroy for AdAge.com.

Quote:
"Package-good marketers are aggressively rethinking digital, not just as a potential for awareness. They are aggressively testing and trying to understand how to be relevant to consumers and what that means when it comes to message formats and the context in which they should place those messages also ..." ...

The interview on adage.com

No comments:

Related Posts with Thumbnails