- Age, Gender
- Monthly Household Income
- Urban, Rural Socio-economic Classification SEC
- Education, Occupation
- Language - mother tongue vs. language read and understood
- Family size & structure
and its impact on media. If you are interested or already active in India, take a close look!
Development Total audience
Reading:
Since 2003 R2 the India's population has grown about 92 million people, the media audience grew 86 million during this period.
Media Reach according to IRS 2007 R2
Source: IRS 2007 R2 Highlights
The whole 35 pages presentation (english, PDF)
and as our Indian partner Bhupesh Trivedi reports in his Indian Media Observer, Nov. 1, 2007, this are the top-ranked title amon english print publications:
English language Newspapers
1. The Times of India - (total) readership of 13,500,000 (plus 0,69 %)
2. The Hindustan Times - readership of 6,100,000
3. The Hindu third - readership of 5,300,000
4. Telegraph and Deccan Chronicle - readership of 3,000,000 (each)
English language Magazines
1. India Today - readership of 7,100,000
2. Readers Digest - readership of 4,900,000
3. GK Today - readership of 4,400,000
4. Filmfare - readership of 3,700,000
5. Competition Success Review - readership of 3,300,000
English Business Publications
Business Daily
1. Economic Times - readership of 774,000
2. Hindu Business Line (HBL) - readership 103,000 (minus 4 %)
3. Financial Express (FE) - readership of 31,000 (minus 18 %)
Business Magazines
1. Business Today - readership of 486,000 (minus 9 %)
2. Business India - readership of 335,000 (minus 6 %)
3. Business World - readership of 224,000
more at the OMI
As you can see from this and other data, print in India is not 'just' growing in leaps and bounds 'for all', but there a great opportunities to be taken care of.
Earlier entry:
India: Print Advertising e.g. IT&C
