Wednesday, November 07, 2007

India: IRS 2007 R2 Demographic, Media Audience and Ranking

In connection with the IRS 2007, Release 2 MRUC (media research user council) / Hansa Research gave a presentation on demographic changes in India

- Age, Gender
- Monthly Household Income
- Urban, Rural Socio-economic Classification SEC
- Education, Occupation
- Language - mother tongue vs. language read and understood
- Family size & structure


and its impact on media. If you are interested or already active in India, take a close look!

Development Total audience

Reading:
Since 2003 R2 the India's population has grown about 92 million people, the media audience grew 86 million during this period.


Media Reach according to IRS 2007 R2



Source: IRS 2007 R2 Highlights

The whole 35 pages presentation (english, PDF)

and as our Indian partner Bhupesh Trivedi reports in his Indian Media Observer, Nov. 1, 2007, this are the top-ranked title amon english print publications:

English language Newspapers
1. The Times of India - (total) readership of 13,500,000 (plus 0,69 %)
2. The Hindustan Times - readership of 6,100,000
3. The Hindu third - readership of 5,300,000
4. Telegraph and Deccan Chronicle - readership of 3,000,000 (each)

English language Magazines
1. India Today - readership of 7,100,000
2. Readers Digest - readership of 4,900,000
3. GK Today - readership of 4,400,000
4. Filmfare - readership of 3,700,000
5. Competition Success Review - readership of 3,300,000

English Business Publications

Business Daily
1. Economic Times - readership of 774,000
2. Hindu Business Line (HBL) - readership 103,000 (minus 4 %)
3. Financial Express (FE) - readership of 31,000 (minus 18 %)

Business Magazines
1. Business Today - readership of 486,000 (minus 9 %)
2. Business India - readership of 335,000 (minus 6 %)
3. Business World - readership of 224,000

more at the OMI

As you can see from this and other data, print in India is not 'just' growing in leaps and bounds 'for all', but there a great opportunities to be taken care of.

Earlier entry:
India: Print Advertising e.g. IT&C

No comments:

Related Posts with Thumbnails