Saturday, November 10, 2007

Magazines Must Move On Mobile Initiatives

Erik Sass reports from the the 'American Magazine Conference' (30-Oct-2007, MediaPost):

- Magazines have been slow to launch mobile content initiatives. They must shift into high gear - or risk missing out on a new wave of digital commerce that will rival the emergence of the Internet as an economic engine in the 1990s ...

- Today of the top 50 US magazines, only one-third have introduced mobile initiatives - (over 85% of the U.S. population owns a mobile device, and 35 million of these surf the mobile Web)

- Japan is far ahead of the use of mobile devices to enable direct-response print advertising, could give magazines' print versions a boost

More about the panel and mobile monetizing opportunities

Nachtrag:
WELT KOMPAKT (Springer) führt als erste Tageszeitung in Deutschland den sog. QR-Code (quick response) bzw. 2D Code ein und verbindet so Print und Online (Pressemitteilung Welt, 9. Oktober 07)

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