Saturday, November 10, 2007

Publishers Must Move On Mobile Initiatives

Erik Sass reports from the the 'American Magazine Conference' (30-Oct-2007, MediaPost):

"Magazines have been slow to launch mobile content initiatives. They must shift into high gear--or risk missing out on a new wave of digital commerce that will rival the emergence of the Internet as an economic engine in the 1990s, according to mobile media and measurement executives speaking at the American Magazine Conference on Monday.

"This is 1993-1994 all over again, but you have got to get on board faster than you did with the Internet," warned Jon Bulkeley of Scanbuy, a company that uses bar codes to allow mobile consumers to respond to ads. Citing some statistics, moderator Richard Glosser, executive director of emerging media for CondeNet, noted that of the top 50 magazines, only one-third had introduced mobile initiatives ..."

More about the panel and mobile monetizing opportunities

Nachtrag:
WELT KOMPAKT (Springer) führt als erste Tageszeitung in Deutschland den sog. QR-Code (quick response) bzw. 2D Code ein und verbindet so Print und Online (Pressemitteilung Welt, 9. Oktober 07)

Mehr auf Kaywa Mobile inkl. eines Links auf diese Welt Kompakt-Ausgabe (PDF)

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