The Target (Rounders) newsletter (issue #107) spells out:
Your mission: try not to let on in the Facebook group that you are a Rounder.
We love your enthusiasm for the Rounders, and I know it can be hard not to want to sing it from the mountaintops (and the shower, and on the bus…). However, we want to get other members of the Facebook group excited about Target, too! ...
Kaye D. Sweetser unfolded on her blog so this is mass communication? the full story