(or - in my humbled opinion - just the opposite of it)
Jon Miller wrote a lengthy article at search engine land 'Why Mobile Search is Irrelevant to B2B Marketing' and to the end of his writing he says: "I hope I'm wrong ..." and in my opinion he is wrong, fatedly wrong for B2B marketers following his advice and abandon their customers.
What are his arguments?
- the most popular mobile searches are maps and directions, weather, and local information, followed by news, entertainment, sports, and finance — not B2B related terms.
But, mobile search is still very young and b2b vs. consumer numbers are difficult to catch in early research
- if someone were to click on a B2B pay-per-click ad on mobile device, it's nearly impossible to capture a lead from a mobile landing page
But, if B2B want to search and find a relevant data via mobiles, marketer should figure out how to work with this or leave them to their competitors
Check Jon Miller's arguments and proof him wrong.
(sometimes you have to leave the 'box', someone wants to trap you in)