by Esther Dyson at the WSJ.com
Users are looking for recognition as individuals nothing classic advertising media and / or online marketing big heads are focusing on, and however sophisticated this get it is devaluation their space and inventar.
Look out for companies like NebuAd, Project Rialto, Phorm, Frontporch and Adzilla, says Esther, they are offering tools for behavioral targeting direct to ISP ...
Remember Dave Winer's prognosis?
Long-term, however they both (Google, Facebook) have problems because advertising is on its way to being obsolete. Facebook is just another step along the path. Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information. And that's good!