NAA: Online Community Cookbook (PDF)

The NAA: Online Community Cookbook is now complete

- Preface (PDF)
- Overview (PDF)
- How to Create Community, Step by Step (PDF) (to be released March 3, 2008)
- Making Money with Online Community (PDF) (to be released March 10, 2008)
- Conclusion (PDF)
- Appendix: Online Community Vendors (PDF) (to be released March 10, 2008)

Author: Rich Gordon
Associate Professor, Medill School, Northwestern University
Director of New Communities, Media Management Center

Editor: Beth Lawton
Manager, Digital Media Communications Newspaper Association of America