via Reuters / The New York Times
According to Nielsen ...
about 23 percent of U.S. mobile phone users have seen advertising on their cell phones in the last 30 days and about half of them responded to the ad
almost a third of people - who use data services - are open to advertising, if it lowers their bill
about 13 percent of respondents said they were open to ads if they improves the mobile content available
14 percent said they were open to ads as long as they were relevant to their interests
Nielsen also said teenagers aged 13 to 17 were the most likely to recall seeing an ad, and that Asian-Americans and African-Americans were more likely to recall seeing ads than other data users