Tuesday, April 01, 2008

Jack Myers Media BusinessReport vs. TNS Media

Jack Myers and his Think Tank is not happy with the TNS Media report on 'measured media' (and as we mentioned before, often not representative for the whole market performance) he wrote a lengthy WHY

2007 Media Economy Stronger than TNS Ad Spending Data Reports

piece and points to his 'estimates' for 2007



and for 2008 and 2009

Earlier post:
TNS Media: US Advertising 2007 vs 2006 by Medium
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