While the US is still confident that self-regulation (e.g. WOMMA) will do the job - and if not, that the community will detect and punish any misconduct, Europe wants to send offenders to jail, writes Emma Hall on Adage.com / Advertising Age:
"In the UK, starting on May 26, 2008 ... it will become a criminal offense for brands to seed positive messages online without making the origin of the message clear … the rules make it an offense to blog, use brand ambassadors or seed viral ads while falsely representing oneself as a consumer ”
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Earlier postings:
Disclosure-Policy: PayPerPost and Alike
A Ethical Blogger Contact Guidelines for Discussion
T&T: Verschleierte und/oder bezahlte Blogs
Fakeblogger und der Technosexuellen-Duft
Edelman On Probation
