If I don't find it on Your site, it is Your problem

not mine. Scott says, I will find it (what I am locking for) without your help (e.g. via Google) .... and will not bother you anymore with my stupidness and inadequacy.

Scott Karp has two article on why the failure of a user on a (newspaper) website is harming your business and should be seen (and taken care off) as an avoidable failure of your website and offer. Recommended read

If Your Users Fail, Your Website Fails, Regardless Of Intent Or Design

What Newspapers Still Don’t Understand About The Web

Addendum:
Scott has added a sequel to his post and takes on the magazines world

What Magazines Still Don’t Understand About The Web