"What has become clear as we have gotten intimately familiar with the business is that the model for newspapers no longer works," said Sam Zell in a memo he just sent out to Tribune staffers
1. We are not giving readers what they want, and
2. We are printing bigger papers than we can afford to printFull text here
So everything is getting trashed and reworked! There are going to be redesigned newspapers, redesigned Web sites, redesigned business structures ..." more
Remember that 'Chicago Tribune Staff Meeting' just three and half months ago?
via Paul Conley The Model (for B2B publishing) no longer works'
Hey Paul, I really wonder where you encounter such kind of B2B Publishing environment …
"- journalists with a skill set from the 1970s and an emotional resistance to change;
- workflow rules that focus on producing weekly or monthly products rather than real-time news;
- advertising sales people who are paralyzed by the idea of learning Web metrics;
- circulation departments that are still worried that Google is delivering them the "wrong" readers while somehow "stealing" content;
- entire publications that seem dedicated to producing content only for some target market of 72-year olds that have "always read us" while refusing to lead their readers into a new era ..."
In the States? WOW! I never came across such an attitude here in Germany, ... and anyway, in Wiesbaden Miriam Meckel just comforted our publisher with the message, that all this changes doesn't touch the core of B2B publishing - on Video (in German)
Die Umsatzentwicklung der deutschen Fachpresse 1996 - 2007
Das Geheimtreffen der deutschen Fachpresse im Kurhaus geht weiter