Some see US Mobile Business still on the slow line, but actually, meanwhile it is on the fast track. This (basic) guide explains the opportunities of advertising in the fast growing mobile platform and might be helpful to marketer to understand the terms and grasp the idea.
From the release notes:
• Educates media companies, agencies, marketers and users about how advertising is currently implemented within the mobile platform
• Explores the mobile platform as a viable part of the interactive advertising ecosystem
• Includes case studies of mobile advertising campaigns designed to assist marketers and agencies in campaign execution.
Das Mobile Advertising ECO-System
Download here (PDF)