The safe days of walled gardens are over. People collaborate on web sites, and as a return, the action of individuals produces something new, even unexpected results. The emergence may be profitable business and provide income for firms, but it also impacts on the social relations and the lives of individuals.
In this book, Katri Lietsala and Esa Sirkkunen describe the great variety of practices within the social media. They suggest some general principles how the traditional media could deal with the new situation. The authors show with the help of their case studies what motivates people to participate. The book includes also a short introduction to the Finnish social media history.from the Parteco Wiki
"Participatory Economy wiki includes the final report of Parteco research project that presents social media and participatory economy. The authors Esa Sirkkunen and Katri Lietsala have written the first part of this wiki which one can download (pdf) first or read straight from this wiki. In addition to the texts that describe topics like the social media genres, participatory economy, the report includes a chapter by Mikko Ahonen who writes about open innovation and idea markets ..."
Print version (ISBN 978-951-44-7320-3) via Granum bookshop | as eBook (PDF, 191 pages)