A series of 12 guides from the Direkt Marketing Association (DMA) UK.
Topics
- User Generated Content
- Mobile TV
- Mobile Social Media
- Mobile Internet
- MMS
- Java Applications
- Mobile Widgets
- Mobile Ticketing and Coupons
- Mobile Behavioural Targeting
- Mobile Commerce and Payment
- Location Based Services
- Ad-funded Mobile Content
intended to help educate direct marketers, but ...
Free download individually or complete as ZIP-Archive via MobiAd News (link arrives via eMail)
