Eurocom Study: Search Engine Considered The Most Important Development in Marketing

by Eurocom Worldwide and Simpson Financial & Technology PR

Search engines (e.g. Google, Yahoo) are the most important development in marketing in the last 10 years ...

33,9 % I agree strongly
44,8 % I agree somewhat

13,1 % I neither agree nor disagree

5,9 % I disagree somewhat
2,3 % I disagree strongly

so 78,7 % agree and now wonder that David Levin (UBM, CMP) stated at the FIPP/ABM B2B conference this morning

small is beautiful and media brands themselves are not really relevant to the customers
- according to my friend Paul

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